"Sales? I don't really want to be a Salesman." I can remember using these words in a conversation with a trusted adviser my senior year of college. For some reason the notion of being a Salesman carried this persona of someone that nobody wants around and someone who has to trick their customers into buying from them. But this could not be further from the truth! Turns out I had no idea what agricultural sales was all about and how important this role is to farmers and agribusiness as an industry. Now that I have spent eight years working with customers as a grain & feed merchandiser and manager, I now know that good sales associates serve as brand managers for the companies they represent and trusted advisers for their customers. With heavy demands on the time of farmers, ranchers, and agribusiness managers, these individuals rely heavily on the sales representatives that call upon them. A successful long term bond often ends up becoming more of a business partnership than the "cold calling" salesman image I once had in college. Hopefully that helps put the profession into perspective for you.