Future of Agriculture 020: Johnny Georges, Tree T-Pee

When Johnny Georges walked onto the set of Shark Tank it was clear that he was not your average entrepreneur. Wearing a tee shirt and a ball cap, Johnny pitched his business that sells the Tree T-Pee. His product serves as both a water containment and frost protection system for tree crop farmers in Florida.

Johnny left with a deal to partner with John Paul Dejoria of Paul Mitchell and Patron fame. Also, he left with a recorded pitch that would go viral and ultimately be viewed over a billion times.

What struck me about interviewing Johnny was his authenticity. This was also one of his strengths on the program. Johnny is the real deal. He has a heart of gold and truly cares about the future of agriculture.

Since Shark Tank his business has exploded. He now has customers around the world and has ramped up his manufacturing to meet demand. He considers “JP” (DeJoria) a God-send, and speaks to him regularly.

Check out Johnny’s famous Shark Tank pitch.

Visit the Tree T-Pee website and Facebook Page.

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Tim Hammerich

Tim is a strategic communications consultant, founder of AgGrad, and the host of the "Future of Agriculture" podcast. Originally from California, he is now based out of Boise, Idaho.