Future of Agriculture 45: Cows, Canada, and Quotas with Wendell Schumm of Wallenstein Feed and the Ontario AgCast

To better understand what’s going on in the agriculture business, looking outside the boundaries is a must. Knowing how other countries do things help the agriculture industry see the bigger picture and understand how things work together in a global viewpoint.

Today’s guest, Wendell Schumm, had never thought about considering other things than milking cows. He grew up on a dairy farm and has developed a passion for it. With his dad’s support and encouragement, Wendell got a two-year business diploma at Ontario Business College. At age 21, he worked for a local coop for two years before landing another job with a feed company that is a Purina dealer. Keeping his enthusiasm for dairy by working as a dairy nutritionist, Wendell became a partner to a new nutrition company at age 26. In 2009, a privately owned feed manufacturer, Wallenstein Feed, bought this nutrition company. Wendell has been working for them ever since.

On today’s episode, Wendell shares the uniqueness of the Canadian agriculture and the impact that feed manufacturing is making globally. He talks about the reasons why contracting out a company who specializes in the mixture of the feeds is more advantageous over DIY mixed feeds. He also shares what he sees in the future of the agricultural network, the direction of the feed business, and the reasons why he started his agricultural podcast.


“A lot of what we want to focus on would be whatever we can do to make consumers feel good about how we’re raising their food.” – Wendell Schumm


This Week on The Future of Agriculture Podcast:

  • The difference between Ontario and Western Canada and its proximity to the US market.
  • The benefits of having a middleman between the buyer and manufacturer.
  • The changes in the feed manufacturing and the advantages of using new technology.
  • The foundations of their system and how it ensures farmers have a predictable and sustainable income for the work they do.

Check Out Wendell Schumm Across the Net:


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Tim Hammerich

Tim is a strategic communications consultant, founder of AgGrad, and the host of the "Future of Agriculture" podcast. Originally from California, he is now based out of Boise, Idaho.