Future of Agriculture 052: Our Role In Ag Education with Hope Floeck of Hope Floeck Consulting

Today’s guest, Hope Floeck of Hope Floeck Consulting, grew up on a farm in East Texas. She went to Texas Tech University where she received her undergraduate degree in agricultural economics and her graduate degree in agriculture. For 20 years, she worked with a food processing organization where she handled food assistance and food policy, both here and abroad. Not so long ago, Hope decided to establish her consulting company with the goal of helping individuals and organizations understand the programming of agriculture and how they can get involved.

On today’s episode, Hope talks about how people found out about her newly established business. She points out the importance of developing long-term relationships in the past that helped disseminate the news of her new venture by word of mouth. Hope also elaborates on the things people can do to take a more active role in agriculture and discusses the reasons why people in agricultural businesses are willing to fund agricultural education.


“From the years of my research days, from being involved in food processing and international food aid policy, which also branch over into ag policy, I feel that I could really bring some value to helping some folks.” – Hope Floeck


This Week on The Future of Agriculture Podcast:

  • The story that prompted Hope to post big agricultural questions on Twitter
  • Type of responses Hope got from the Twitter thread she started
  • The varied responses of people from the different walks of life with the same point that there should be more funding for agricultural education
  • One of the compelling answers that had Hope thinking where she eventually ended up with more questions in mind

Check Out Hope Floeck Across the Net:


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Tim Hammerich

Tim is a strategic communications consultant, founder of AgGrad, and the host of the "Future of Agriculture" podcast. Originally from California, he is now based out of Boise, Idaho.