Future of Agriculture 062: Farmer Feedback on AgTech Ideas with Kevin Heikes and Kyle Morrow

Today’s guests allow us to look at agricultural technology and entrepreneurship from two different perspectives. Kevin Heikes is part of the IN10T, a digital agricultural company that created Farmer Trials. Farmer Trials is a platform that connects people who have new ideas and want to test them on real farms. These people get to work with real farmers who have the skill and resources to assess whether these ideas solve real problems that farmers face.

Also with me is Kyle Morrow, a farmer in Indiana who is currently a customer of Farmer Trials. Kyle shares his experience working with the company and allows us to look at matters from a practical approach since one of the goals of the program is to see things from different lenses.

Today, we see that all new and innovative agricultural technology is nothing until tested and proven effective on the farm. Kevin shares how art and science are combined as a growth strategy used by Farmer Trials; the communication process among the farmer, the ag entrepreneur, and Farmer Trials; and when entrepreneurs can approach Farmers Trials if they have new insights and project proposals.


“Having something like Farmer Trials where they can try multiple things within a given year accelerate the learning curve to utilizing the data.” – Kyle Morrow

This Week on The Future of Agriculture Podcast:

  • Problems that existed on the farm before Farmer Trials came along
  • Requirements farmers had to meet in the past if a company wanted to do farm trials
  • Tasks that Farmer Trials manage and facilitate for agribusinesses
  • Working in the business versus working on the business
  • Why the services offered by Farmer Trials are appealing to companies both big and small
  • How Farmer Trials plan to use the grant awarded them by Kansas Department of Agriculture
  • Who determines the compensation for the projects

Check Out Kevin Heikes Across the Net:

Check Out Kyle Morrow Across the Net:

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Tim Hammerich

Tim is a strategic communications consultant, founder of AgGrad, and the host of the "Future of Agriculture" podcast. Originally from California, he is now based out of Boise, Idaho.