06 May Karoline Rose
Hiring & Managing Employees
Karoline Rose, known by everyone as KRose, started her business directly upon graduating from college in the spring of 2015. It took her only six months to hire her first employee and she never looked back! With two separate facets to her business, KRose manages both KRose Cattle Co. and KRose Marketing with her (soon to be) six full time employees and six remote contractors. Understanding her skills, the efficiency of her time personally and professionally, as well as allowing herself to cultivate her ideas are all factors to the success of KRose Cattle Co. and KRose Marketing.
Understanding Your Strengths
“I realized that I had no design skills,” KRose says with a laugh about her decision to hire her first employee. “I don’t even know the program [the design team uses], but I have the ability to know what platforms [our customers] are on, how to talk to their consumers, etc.”
That first employee for KRose was someone who could design what she was envisioning in her head or could create in a sketch but that she couldn’t do. KRose is a self-taught marketer whose college education was an animal science degree. In fact, she literally stumbled into her career in marketing where she began to help her father with buying and selling cattle.
With a refined eye from years of livestock judging, this was KRose’s “bread and butter.” Hustling and going to sales, she made the connections that opened doors to marketing a bull sale. She currently runs over $50,000 a year in Facebook targeted sales for marketing cattle. Don’t be fooled though, she’s still working in the fall and winter to diligently uphold her title as a second-generation cattle buyer in Montana!
The Flip Side: Understanding Your Flaws
Being your own boss is awesome but you have to be aware to your personal flaws and how to eliminate them. KRose was able to identify her weaknesses or the areas where her time wasn’t spent well, and then hired contract workers and employees to boost those holes.
Small Business Owner vs. Freelancer vs. Employee
Is Small Business Right For You?
There are a lot of freelancers that are currently able to make enough financially to pay the bills or supplement their income. The big step for anyone who is wanting to start their own business is if they are willing to say “no…” to bachelorette/bachelor parties, weddings, nights out on the town, and other fun activities.
“I have been in business for three and a half years and I just took my first vacation,” says KRose. She has spent all of her time since graduation dedicated to the success of her business.
Being Your Own Boss
In the long run, being your own boss is awesome but at the same time it takes a lot of sacrifice in that first decade to get to that point. If you aren’t willing to put in the 15 hour days necessary, then either being a contract freelancer or an employee might be more suited for you.
More than sacrifice, it also takes financial awareness and business strategy in budgeting and balancing overhead costs, software subscriptions and other technology related tools, and employees to find success.
“I am a gut person,” KRose explains about her hiring process. She takes stock not in what someone’s resume says or their past experiences, but in their moral character. Do they have good integrity? Natural try? Honesty? Are they willing to fall flat on their face and try something new? If yes, then they’re a perfect fit for the KRose team.
“Most of the time we design a position for that person because we like the skills that they bring to the table.”
KRose Cattle Company
KRose Cattle Company strives to be the best marketer of the highest quality calves raised in the Western United States. With three separate avenues to market your calves, they have created the highest profitability while allowing you to choose the direction your calves go. KRose Cattle Company offers country contract and, through a partnership with Superior Livestock auction, can offer access to the largest video auctions nationally and the country classifieds.
KRose Marketing & Consulting provides service and training in design, consultation, content creation, digital marketing, and social media management. KRose is passionate about helping small business owners define and achieve their individual version of success. While this looks different for each person, to KRose success means leading a dedicated team in the pursuit to make life easier on entrepreneurs, side hustlers, and cattle ranchers.
Future Business Endeavors
Currently KRose is separating all of the design services to be in agriculture for KRose Cattle Company and for the marketing side to just teach courses. They currently have a monthly membership site called the small business accelerator that includes both agriculture and non-agriculture members, four monthly live training sessions, a technology library where you can learn how to build forms, emails, sales funnels and more. This also includes online classes and in-person classes focused on social media such as Facebook, Instagram, and Pinterest.
Stay tuned to all of KRose’s social media channels and email lists to find out how they are bringing technology into the cattle industry in unique and bold ways in the very near future!
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