Online Engagement and Bringing Ag to SXSW with Janice Person – Future of Agriculture

Janice Person is the Online Engagement Director at Bayer Crop Science. In this role, she is responsible for social media and internet outreach towards influencers, bloggers, and the general public throughout the agriculture space. She has connected with thousands of food, lifestyle, and agricultural bloggers and those numbers are still growing. She also blogs on her personal website, JP Loves Cotton.

Janice joins me today to share her responsibilities as Online Engagement Director and some of her notable accomplishments in this role. She describes how she found her passion for the ag industry, especially cotton. She discusses some of the more common mistakes people make on social media and what she’s learned from her experience. Janice also explains what people can look forward to SXSW and why people interested in agriculture should attend.

“Sometimes it’s a lot easier to start a conversation when people know they have some common ground with you.” – Janice Person

This Week on The Future of Agriculture Podcast:

  • Creating a position title and walking into a position no one’s ever had.
  • Why she started the blog and how it lead to her next career move.
  • Knowing whether or not you’re doing a great job in online engagement.
  • The mistakes most people make on social media.
  • How she uses Quora to spread her influence and engage more people.
  • Why the South by Southwest conference is one of the best.
  • The benefits of being part of another organization.

Resources Mentioned:

Connect with Janice Person:

We Are a Part of a Bigger Family! 

The Future of Agriculture Podcast is now part of the Farm and Rural Ag Network. Listen to more ag-related podcasts by subscribing on iTunes or on the Farm and Rural Ag Network Website today. 

Share the Ag-Love! 

Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! 

Learn more about AgGrad by visiting: 

Future of Agriculture Website

AgGrad Website

AgGrad on Twitter 
AgGrad on Facebook 
AgGrad on LinkedIn 
AgGrad on Instagram 


Tim Hammerich

Tim is a strategic communications consultant, founder of AgGrad, and the host of the "Future of Agriculture" podcast. Originally from California, he is now based out of Boise, Idaho.