Upcycling and the Value of Ruminant Agriculture with Dr Sara Place – Future of Agriculture


Dr. Sara Place is the Senior Director of Sustainable Beef Production Research at the National Cattlemen’s Beef Association, an organization that seeks to innovate and educate its members regarding their industry. She specializes in livestock sustainability systems and livestock production research. Sara obtained her Ph.D. in Animal Biology from UC Davis and worked as an Assistant Professor in the Department of Animal Science at Oklahoma State University.

Sara joins me today to discuss the idea of connecting sustainability and the beef industry. She describes the current state of the beef industry and highlights its effects on global warming. She explains why removing cattle is not the solution to global warming and shares insight into how upcycling can be applied in the beef industry. Sara also shares some of the promising sustainability projects they plan to launch this year and in the future.

“We’re going to have 2 billion more people coming to dinner in the next thirty years, and we only have one planet Earth.” – Dr. Sara Place

This Week on The Future of Agriculture Podcast:

  • How beef can become a sustainable resource.
  • Why it matters what more than 80% of cattle eat and its effects on the environment.
  • What Upcycling is and how they plan to use it to make beef sustainable.
  • Examples of Upcycling outside the beef industry.
  • How ruminants differ from other farm animals.
  • The truth about global warming in the context of agriculture.
  • What made her passionate about agriculture and the environment.
  • The sustainability programs they plan to launch in the near future. 

Connect with Sara Place


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Tim Hammerich

Tim is a strategic communications consultant, founder of AgGrad, and the host of the "Future of Agriculture" podcast. Originally from California, he is now based out of Boise, Idaho.